It was as if the Knicks had just won a playoff game.
Was saying “bing bong” just word association when you saw Trent from Sidetalk? I went to the playoff game where we beat Atlanta at home last year, and the energy outside of the Garden was … I wouldn’t say identical, because when we beat Atlanta, there was a party all the way down to, like, 27th Street on Seventh Avenue. So I had seen previous videos where the rapper NEMS had done it, and there’s the Sidetalk doors-opening sound effect. There were a bunch of reasons that all calculated into me doing it. It wasn’t because I thought to myself, Ooh, if I say bing bong, this is going to go viral. Why do you think it caught on the way it did?įirst of all, you gotta give a shout-out to the way that Sidetalk, Trent and Jack Byrne, edited it. This moment comes up where you’re kind of caught off guard with the bing bong, you know, like you’re hearing some guy basically have a seizure and then, bing bong. Then there’s fact that it relates back to the subway doors, the fact that it has New York ties, and the fact that what it means is only positive things. That’s why people got behind it, because it sounds a little ridiculous at first. But the more you say it, the more it catches on.Īlmost. Like, right after Orlando beat us, they bing-bonged in our face, right? The brand wasn’t as strong then.
There were memes, like a graveyard saying “RIP Bing Bong.” Toronto beat us Monday night, and Toronto tweeted “bing bong” in our face.
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